Today, when technology is developing rapidly, and people are more and more immersed in the world of mobile devices, there is more and more talk that traditional service providers, especially financial ones, will give way to young and more mobile fintech companies (online lenders and neo-banks). In addition to fintech companies that have already become part of the financial services world, we should not forget about large Internet companies, both global (Google, Amazon, Facebook and Apple, so-called GAFA), and local, which have a large share in each separately selected country or group of neighbouring countries, for which financial services are not the main and significant source of revenue. These companies have accumulated a huge client base and an array of information for each client, and they already offer various financial services that were previously considered traditionally banking.