The BNPL Market: Rapid Growth and Key Trends
The Buy Now, Pay Later (BNPL) market is growing at a rapid pace, attracting increasing interest from both consumers and investors. According to Grand View Research, the global BNPL market size is expected to reach USD 20.40 billion by 2028.
How Do BNPL Solutions Work?
The basic BNPL scenario is simple: a customer buys goods online or in-store and pays for them in installments over the next 2–12 months. This flexible payment model covers a wide range of purchases — from everyday items like food, clothing, and children’s products to branded goods and jewelry.
Although merchants may see a slight drop in margins, BNPL helps increase overall sales volume and makes products more accessible to customers. It also significantly boosts average order value and repeat purchase rates.
BNPL is a strong alternative to traditional credit cards, giving customers a convenient way to spread payments over time. Revo Technologies, owner of the Mokka brand, is one of the largest BNPL companies operating in Russia and Central Europe since 2012. Today, Revo’s experts share their experience working with JuicyScore, a leading provider of risk management and anti-fraud solutions.
How Smooth Was the Integration?
The integration was done in two phases. First, we finalized the widget, which included JuicyScore’s JavaScript. This allowed us to collect the data needed for JuicyScore directly through our iframes integrated with retailers’ platforms at the point of purchase.
For the Mokka mobile app, we integrated JuicyScore’s SDK to gather primary device and behavioral data. For both web and mobile channels, this information is sent to JuicyScore’s API and we receive real-time insights on device and user behavior.
What Results Have Been Achieved?
According to Sergei Bogdanov, JuicyScore has helped Revo achieve significant cost savings. In 2021, for example, the company saved USD 500,000. JuicyScore filters out 2–3% of incoming applications with an average risk level of 30–40%.
JuicyScore is also highly effective at mitigating operational risks. It uses stop factors linked to frequency patterns — such as the number of applications or requests from the same device or virtual user within specific timeframes — plus variables that verify whether applications are sent from foreign IP addresses by checking real IP and DNS server locations. This helps prevent fraud and reduces default rates.
Additional verification markers are also widely used. For example, the system flags data manipulations — such as changes to an email login or phone number format — compared to previous applications from the same device. The use of suspicious plugins or unusual browser settings is also detected and factored into risk models.
Some variables help set more conservative or more aggressive fraud thresholds, which is crucial when credit bureau data is missing or of low quality.
Key BNPL Trends to Watch
Even though BNPL platforms currently account for only 2% of the total lending market, demand for this service will continue to grow as consumers seek flexible ways to pay for essential goods.
With the rapid expansion of e-commerce — for example, in Russia alone the market grew by 32% in 2021, surpassing 4 trillion rubles — the demand for BNPL solutions is increasing fast. This growth is also driven by younger consumers, who may not have access to traditional banking products due to thin or no credit history.
The BNPL market will face tough competition. However, companies that invest in strong mobile apps, smart payment tracking tools, and innovative solutions for both B2C and B2B customers are likely to become the market leaders.
At JuicyScore, we continue to expand our technology and deliver new features to help our clients stay competitive and secure in today’s fast-moving digital world.
Key Results
We chose JuicyScore because it had already shown great performance in the market. Their experienced team helped us adapt the data to our processes and product-specific needs.
Sergei Bogdanov, Chief Risk Officer at Revo Technologies
